This course has been designed to take a marketing novice from beginner all the way up to expert level. Whether you have employees within your marketing department that need a knowledge boost, or if you have an interest in marketing, this course will be able to help you. Upon completion of this course, you can expect to not only fill your knowledge gaps, but also have the ability to plan, generate and analyze many different types of marketing strategy to an excellent standard.
An introduction to Digital Marketing
A brief description of what digital marketing is
On-Page SEO (Search Engine Optimization)
Marketing and Optimization (Mobile Version)
Search Engine Marketing (SEM)- Pay-Per-Click (PPC) Marketing
SEM- PPC Marketing
Why Social Media Marketing is important for success and its uses (Social Influencing, Social Selling, Social Listening and Social Networking).
Social Media Tools
Setting up Marketing automation
We have trained over 500 marketing departments in 20 countries in the last 25 years