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Saturday, 24 March 2018

10 Must-Do SEO Hacks for a 2018 On-Page Audit

Search engine optimization doesn't have to be difficult. A website doesn't need complex solutions for an outstanding search engine results page (SERP) ranking. Similar to real-life problems, one must first turn inwardly to find answers before diving into the external factors. 

You can focus on on-page audit this 2018. You can begin upping your ranking and site performance by making an SEO audit checklist. An audit can be a long process even with a team of SEO Philippines. Fortunately, there's always a way to hack the system. Below are ten must-do basic on-page audit hacks for 2018 to try out.

on-page audit 2018

1. Include the main keyword in the title tag. 

There are two valid explanations why the important or your chosen keywords must be in the title tag. First, it helps the search engine determine what is on the page. The unique combination of words gives the page identity and helps the users recognize what's on it. 

Besides the identity, using keywords in the title tag will raise the page's SERP ranking. The same goes when the keyword is in the meta description and H1 tag. There's a correlation between keywords in the title tag and Google rankings. Still, keep the keyword to a minimum and only include one H1 and meta per page. 

2. Click-bait and capture users' attention through titles. 

Write exceptional titles that are irresistible to users. Make it compelling. Evoke their interest and trigger emotions to ensure clicks on your posts. You can learn from the viral sites on Facebook and other social media platforms. Observe how they engage their audiences if you need ideas. These accounts are banking on their high click-through-rates (CTR). 

The CTR is a gauge on how your keywords and ads perform. You can use the keywords with high CTRs to reach a wider audience. To enhance your CTR in an industry that does the same thing, try something new. Invent a catchphrase or consider anchoring your title to a new tune to get those clicks. 

3. Utilize "intent" keywords to titles of e-commerce websites to come up with sales. 

Including intent keywords help you discover users on their buying stage. Adding words like "buy,""sale of,""purchase" and so on to titles will help you catch these prospects. Moreover, it gives you a picture of your data and the behavior of your users. You can identify which are the seasonal items or the most popular content on your site. 

4. Influence CTR by avoiding meta tag truncation. 

Title tags are only around 512px while meta descriptions must be almost 923px at maximum to avoid truncation. It's best to keep title tags less than 55 characters while meta descriptions must be less than 155. 

5. Fill the meta description with essential information to sell content. 

Think of it as your advert in the search results. Other than the title, write a unique and enticing meta description for each page on your site. The description must communicate value and enhance the CTR. Try applying different meta description formats and observe which results in the best CTR. E-Commerce, for example, may benefit from the product description and price placement. Continue testing and applying the changes until you discover which best fits your website. 

6. Add content to your list of priorities. 

When people visit your site, it's crucial they find what they need as soon as they enter the website. For one, the title must be visible without having to scroll. You must minimize using elements that take the attention away from the content. Examples of these are: 

1. Heavy ads above the fold 
2. Unnecessary pop-ups 
3. Interstitial Ads 

7. Optimize the website across all kinds of devices. 

Your website must be functional on all platforms (desktop, smartphone, and tablets), operating systems and screen sizes. Hence, it must be mobile-ready. It must also be accessible to users with a disability. Be fair and consider the state and lifestyle of your market. 

8. Add descriptive alt text to images. 

Typical user behavior is starting their research on Google rather than the regular search method. The method is valid for the end-user but not so much for your website. It's because Google cannot still describe a particular image. You have to tell it. 

The alt text helps the search algorithm make sense of the image and add it to its index. Descriptive phrases and words on the image make it likely to show up in the results. Using descriptive file names is another method to tell Google what is in the photo.

9. Minimize boilerplate. 

To get Google's Panda out of your back, avoid boilerplate text. The algorithm isn't a fan of repeating paragraphs on many pages of the site. Most e-commerce sites are guilty of it. Most pages only contain less than a hundred unique words on the product while the rest is information on the establishment or delivery terms repeated on every page. Avoid the punishment by expounding content sources. 

10. Type out your address in your website's layout. 

If you want to dominate local SEO, add your physical address and contact details to the footer of your every page. Reinforcing location to Google and sending trust signals are the ultimate ways to boost SERP ranking. 

Include these ten doable hacks the next time you compose an SEO audit checklist. Search engines and its algorithm update now and then. Thus, websites must utilize their tools and if needed go for an SEO company to optimize content, images and texts.

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